El Al’s Unwavering Dedication to Israel
- Daryl Hagler
- Feb 10
- 1 min read
Updated: Feb 17
Perhaps you’ve seen the El Al ad that’s been circulating on social media. An Israeli Olympian travels on an El Al plane to the Paris games as Israeli superstar Hanan Ben Ari sings in the background. The athlete is greeted by a sea of angry protesters, and he is asked to defend his country’s actions at a press conference. We begin to understand the loneliness and heaviness that he is experiencing. The camera zooms out to reveal that the athlete is actually a Paralympian – Guy Sasson, a wheelchair tennis player – who is booed as he rolls onto the court. But just as the match begins, Hanan Ben Ari, who has also flown El Al to Paris, shouts encouragement from the stands, bringing a smile to Sasson’s face (and tears to the eyes of everyone watching). The tagline says it all, “With us you are never alone.”
As Vice Chairman of El Al Israel Airlines, I know how seriously El Al takes its commitment to the Israeli public. For decades El Al has been dedicated to bringing citizens, tourists, and business people to our holy country, expanding our capacity to accommodate as many travelers as possible in comfort and in safety.
